The Rise Of New Volcanic Water Company Waiakea

Baby Boomster said that Waiakea water is a new and upcoming company that is providing bottled volcanic water to thirsty customers. The company was founded by Ryan Emmons, a graduate of the Marshall School of Business at the University of Southern California.

He founded Waiakea water in Hawaii in 2012 because of his familiarity with the state due to his youthful summer and winter vacations there and discovering his family had access to the water on the Big Island.

He formed the company with three main purposes in mind; provide a uniquely healthy and tasty water, engage in being socially responsible, and do it in an environmentally responsible way.

Emmons has commented that it was difficult as a younger person to get into the bottled water industry as everyone else in it is over the age of 50. Due to this he had to form relationships with other young entrepreneurs in the business and this helped inform him about new ways to succeed in the business.

Since founding the company at the age of 22 he has grown the company by over 4000%, going from just 2,304 cases of water sold a year to over 122,000. He has steadily built the stores that his water is sold in and today that includes such national grocery chains as Whole Food.

According to Specialty Food, The water that Waiakea water collects comes from a source fed by rain and snow on the active volcano Mauna Loa Volcano. The water passes through hardened lava rock within hours and picks up rich minerals along the way such as potassium, calcium, and magnesium.

The water also has healthy amounts of electrolytes and alkalinity which support the body and fight against osteoporosis. The water is packaged in Hawaii and a facility in Long Beach, California; the emissions put off by the transportation are offset by how the water is prepared and packaged.

The bottles they use take 85% less energy to manufacture and are made entirely from recycled plastics.

Fulfilling the third leg of the premise of the company, social responsibility, is fulfilled by the donations that Waiakea water makes to impoverished people in Africa. For every bottle that they sell they make a donation fo 650 ml of clean water through a partnership with PumpAid.

So far they have donated over 500 million liters of water to farmers and rural community members in Africa.